16 Tools Every Social Media Manager Should Know

16 Tools Every Social Media Manager Should Know

Are you a social media manager who is constantly looking for tools to use so you can effectively deliver your work? If you are, then, that’s normal.

There is nothing wrong with you. No need to go nuts about it. ūüėÄ

But, I’m hoping this list I’ve compiled will help you lessen your burden of searching for the right tool to use.

8 Tools to Create Captivating Images

Every social media update is not just about the saying the right words that your audience can resonate with. It is also about creating really captivating images. Here are a few online tools you can use:


I am a big fan of Canva. I love that it¬†has a¬†drag-and-drop interface that¬†lets you design¬†stunning graphics for just about anything – from social media images, ¬†ebooks, .pdfs to presentations. Choose from their¬†pre-designed templates or use your own imagination. Still struggling in conceptualizing your design? No worries. Canva is offering a free course on Creativity – click here to learn more.¬†¬†Here’s one image I made using Canva:



PicCollage is an app that allows you to create compelling photo collage. Create even more engaging images by using and choosing from 1500 plus stickers, 80 plus backgrounds and 60 plus templates.¬†Got more questions about this app? Get your answers here…¬†Here’s an image created by a PicCollage user:


PicMonkey allows you to create images that speak to your audience with its awesome set of filters, touch up tools and amazing effects. Add text, image textures and overlays to your images like this one:



QuotesCover turns quote texts into eye-catching images. It simplifies the process of designing with lots of typography, shapes, color combination and preloaded quotes to choose from. It’s just a 3-step process. Check out¬†the image I created from a preloaded quote. This proverb is so hilarious. I couldn’t help but use this one:



Increase online engagement by creating the perfect image using Pablo. ¬†Use any image from their¬†library of 50,000+ royalty-free photos, add in your text and logo and voila! you’re all set. This is an image created in Pablo:


LiveLuvCreate is a free image editor where users can also share and search for designs. Create inspirational pictures and quotes with this tool. Here’s a sample image created by a¬†LiveLuvCreate user :


WordSwag is a paid text & graphics app that can help you make engaging images with its preloaded templates, backgrounds and quotes. This app costs a small investment but it sure is worth it. And besides, it is lot cheaper than hiring a designer to do the work. Download the app here.


8 Tools to Manage Social Media Accounts

Here are 8 tools you can use to schedule updates, engage and monitor social media marketing efforts Each has its own pros and cons so make sure you try them and see what will fit your goals.


If This Then That is a free service that allows you to automate tasks between apps and social networks. Tasks are called recipes in IFTTT. By creating a recipe, you can define a trigger for your recipe and an action to take once the recipe is triggered.

Here’s a quick video on how to use IFTTT:


Hootsuite lets you manage multiple social networks and profiles. A free account lets you connect 3 profiles.  More than a scheduling tool, Hootsuite allows you to listen and engage with your audience. Analytics and collaboration feature is also available. For tutorial videos on how to use this tool, visit their YouTube channel.

Here’s an overview of its dashboard:

Meet Edgar

Meet Edgar is a powerful social media scheduling tool. One feature of this tool is its ability to save and recycle ¬†posts from its library that you build over time. Here’s a quick video guide on how to get started:


PostPlanner not just allows you publish and schedule posts but also helps you to discover the right kind of posts that guarantees to boost your reach and engagement. ¬†Wondering how to use this tool? Here’s a quick¬†video:


I love Buffer. I think it should be used by every social media manager. Its simple interface lets you add updates to your queue and it will be posted based on the schedule you have set up or at the best times. Get started with Buffer now:

Sprout Social

Sprout Social is more than just a social media management tool. You can also use it for social media marketing and customer service because of its exceptional monitoring and analytics feature. Learn more about Sprout Social by watching this:


Manage multiple social media accounts efficiently with Sendible. Integrate social analytics and monitor brand reputation in one dashboard. You can even create a custom branded analytics report with this tool. Here’s how:

Buzz Bundle

With Buzz Bundle, you can identify potential partners, target the right audience, connect with your tribe, automate your social media activities and track your progress. Here is an overview of this tool:

Read 5 Features For a Stellar Social Media Strategy with BuzzBundle to learn more.

What other social media tools do you know and use? I’d love to know them.

If you’d want to get started working from home, read the Ultimate Guide to Becoming a Virtual Assistant.

The following two tabs change content below.

Gwenn Doria

Founder and Author at Virtual Success Avenue
Hey there, awesome! I started this blog because I understand the challenges of starting out and thriving as a professional working from home. My aim is to empower aspiring and fellow Virtual Assistants by sharing tips, inspiring stories and lessons learned about the Virtual Assistant industry. Get to know me more by visiting the "About Me" page. ūüôā Cheers!