Virtual Assistant Success Story: Nina Mendoza

Virtual Assistant Success Story

This week, I’d like to share another Virtual Assistant success story of Nina Mendoza. Nina is the Founder of New Smart Marketing Strategies.  She helps business owners grow their business by generating more leads and sales using updated and proven Digital Marketing strategies.

Currently, she heads the Facebook Marketing arm of an agency based in the United States.  She also consulted and advised different brands in markets such as: real estate, food and restaurants, apparels, information products, events, health and fitness, subscription boxes/products, professional services and many more…

Learn more about Nina as she answers the following questions:

  • When and how did you get started as a Virtual Assistant?
  • What challenges did you have to go through to become a successful VA?
  • What are the 3 most important things to consider before working with a client?
  • Who is your ideal client?
  • What books do you read?


1. When and how did you get started as a Virtual Assistant?

I’ve heard of it back in 2008 when one of my friend introduced Odesk (now Upwork) to me. I created a profile and tried applying but I didn’t get any job. I encountered it again on Brother Bo Sanchez’ Wealth Summit back in 2011 and met Jomar Hilario, who talked about earning dollars from home. Hence, I took his course in 2012 and another course in 2014. Since then, I didn’t stop learning about it and finally landed on my first official online gig.

2. What challenges did you have to go through to become a successful VA?

It was really hard when I was starting because I had no idea about virtual assistance. The top 3 challenges I can share:

1. Acquiring skills and confidence – I had to study a lot, acquire new skills and learn new tools. So, I took paid courses (online and live), watched a lot of video tutorials and read a lot of books and articles.

2. How and where to get clients – Even when I thought I knew something and that I was good enough, it was hard to get clients and close deals at first. So, I worked on my profile, cover letter and sample work. I didn’t stop applying and talking to potential clients. Because of this, I was able to develop a strategy in winning clients almost instantly – I call it the Prime Pitch.

3. Time Management – It was difficult to juggle my time between motherhood and learning & working from home, being a newbie mom and freelancer. It took a lot of persistence and discipline on my part to be able to overcome that. And believe me, even until now that I’m successful, I still have those instances when I feel like I should be doing something else or should be somewhere else. 😉

3. What are the 3 most important things to consider before working with a client?

First, I check if I can deliver what the client wants or needs. It’s more of asking myself am I fit for the job and if it suits my purpose (do I love working on it), goals and lifestyle. So, Ask yourself, “Am I fit for the job? Does it suit my purpose, goals and lifestyle? Would I love working on the job?”.

Second, I consider time. It is essential to me that my working time is flexible and that I’m not required to work on weekends and/or Holidays.

Lastly, the rate and what I can gain from it (training, commissions, additional skill, etc.)

4. Describe your ideal client.

My ideal client is someone who is aligned to my personal and career goals. It is someone who wants to grow his/her business as well as the people under his/her organization. It is someone who takes pride in great work and who values quality more than quantity. I want someone who is easy to work with even if we have a not-so-easy project. When you’ve worked with a lot of great and not-so-good clients, you’ll know and be able to spot them right on.

5. What books do you read?

I love reading books so it can be anything about management, marketing, and motivation/leadership like Robert Kiyosaki’s Rich Dad and Poor Dad, The Product Launch by Jeff Walker, Today Matters by John Maxwell, The Tipping Point by Malcolm Gladwell, One Thing by Gary Keller and Jay Papasan, and many others.

I also love to read novels, fiction, adventure/fantasy books like The Alchemist, The Gift of Acabar, Have a Little Faith, Twilight, Hunger Games, The Da Vinci Code, etc.

Learn more about Nina by visiting her website:

If you’d want to get started working from home, read the Ultimate Guide to Becoming a Virtual Assistant.

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Gwenn Doria

Founder and Author at Virtual Success Avenue
Hey there, awesome! I started this blog because I understand the challenges of starting out and thriving as a professional working from home. My aim is to empower aspiring and fellow Virtual Assistants by sharing tips, inspiring stories and lessons learned about the Virtual Assistant industry. Get to know me more by visiting the "About Me" page. 🙂 Cheers!