I couldn’t help it! I just have to blog about the takeaways I got from Al Jazeera’s interview with President Rodrigo Duterte. I think a lot of his views (agreeable or not) can be applied by small business owners. Remember that Virtual Assistants are considered business owners too, so read on…
Important Note: Consider the “idea” and not necessarily the strategy or implementation.
Watch the interview first:
Lesson 1: Acknowledge your roots
Have a clear assessment of who you are so you know what you can to offer. Embrace every little part of yourself – broken and not. Remember that everything that happened to you helped you shape your beliefs. Knowing yourself will give you clarity in drafting your business’ vision and mission. It will serve as your foundation on how you deal with your customers, partners and employees.
Lesson 2: Study the rules
The thing about rules is you either follow it or break it. Black or white. But in reality, things are always “gray”. This gray area will give you an elbow room to “experiment” without incriminating yourself. Rules are guidelines so you have to study it and see how it can mix well with your business.
Lesson 3: Numbers matter
Always be prepared with statistical data. This will help you in a lot of ways like: in narrowing down your audience’s pain point that you want to solve and/or which segment of your audience you’d like to target. Numbers don’t lie and this will help you derive meaningful conclusions about how your business is going to perform.
Lesson 4: Know who you want to serve
Coming up with a laser focus target market is a common struggle for small business owners. Yes, you can serve everyone. But it would be a lot harder for you to tailor-fit your messages, your branding, and even your products if you have a broad audience. You can just pick a fraction of the population and serve them well.
Lesson 5: Negotiate and think long term
Know when it is time to be realistic. Think about the long term effect of every decision you’ll make. Some decisions may seem favorable in the short term but the long term repercussion is a different story. As a small business owner, there will be a lot of times that you will have to negotiate. Always think win-win or even win-win-win.
Lesson 6: Be noticeable
Sometimes, to get our messages across, you have to use a language that is not usual. May it be a cuss word or anything super brilliant. The point is, you have to stand out from the crowd. Be noticeable and make sure to be really really good, too. Think Gary Vee. No further explanation needed.
Any other thing you can add? Feel free to comment below! 🙂
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